BLOGGING

Blogs are one of the most popular forms of content marketing. That’s probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links. Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road or something.

Some steps to keep in mind while writing a Blog .

Step 1: Decide what you want to write about

The entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp. From the seed of the idea to finally hitting “Publish,” you might spend several days or maybe even a week “writing” a blog post, but it’s important to spend those vital hours planning your post and even thinking about your post (yes, thinking counts as working if you’re a blogger) before you actually write it.

Before you do any of the following steps, be sure to pick a topic that actually interests you. Nothing – and I mean NOTHING – will kill a blog post more effectively than a lack of enthusiasm from the writer.

Step 2: Write an outline

Great blog posts don’t just happen. Even the best bloggers need a rough idea to keep them on-track. This is where outlines come in. An outline doesn’t need to be lengthy, or even detailed – it’s just a rough guide to make sure you don’t ramble on and on about something tangential to your topic .

Step 3: Write a rough draft

Even if you work more effectively in short bursts, try to maximize the amount of writing you get done in those sessions. The more times you have to revisit a draft, the more tempting it is to add a little here, and a little there, and before you know it, you’ve gone wildly off-topic. Get as much done as you can in a single sitting even if you prefer to draft a blog post over three or four writing sessions.

When you first start, you might find that it takes a week (or longer) to write a post, but with practice, you’ll be knocking out great posts in hours. Unfortunately, there are no “hacks” or shortcuts when it comes to writing – you have to put in the time at the coalface.

Step 4. Format and upload your post

Formatting is all about making your post as easy as possible to digest—there’s a reason why memes and GIFs do better on the Internet than epic walls of texts. Thankfully, there are ways to “cheat” this without resorting to rewriting entire chunks of your post.

Conclusion

Blogging is one of those jobs that seems easy until you have to do it. Fortunately, it does get easier, and with time and practice, you’ll be blogging like a pro in no time.

A good blog post is interesting to read and provides educational content to audience members.