Online Business

Starting a new business online can prove to be very helpful . There are plenty of benefits to starting an online business. You can work from home, set your own hours, focus on a issue you care about, and typically avoid substantial startup costs. 

1. Decide on a business idea

This first step likely sounds like a no brainer. But you’d be surprised how often potential entrepreneurs jump ahead to branding or web development before having a firm idea in place.  The only thing you have to focus on is marketing and advertising to find the customers and make the sales. Once the sale is made the rest is handled by others. Your only cost is the expense of marketing and advertising to acquire a new customer. This first step likely sounds like a no brainer. But you’d be surprised how often potential entrepreneurs jump ahead to branding or web development before having a firm idea in place.  The only thing you have to focus on is marketing and advertising to find the customers and make the sales. Once the sale is made the rest is handled by others. Your only cost is the expense of marketing and advertising to acquire a new customer.

2. Decide on a Name

Deciding on your business name and registering your domain name should be done in tandem. The last thing you want is to find out that one or the other (the domain you bought or the name you chose) is registered to some other business. There are clear benefits to having a domain name that’s the same as your company or product name. You want to make it as easy as possible for people to find you when they search for you online. The same is true when you’re naming your storefront if you’re using an online platform like Etsy or eBay.

3. Making a good Website

With your business plan in hand, you can now look to get your website up and running. But this won’t be as simple of a process as setting up a preview landing page. There are a number of decisions to be made regarding hosting, platform and design to effectively represent your business. Your website, especially for an online business, is the greatest representation of our business and needs to accurately reflect your products, services, and mission. 

4. Marketing

All you have to do is handle the marketing to get your prospects to buy (through social media, blogging, or whatever method you choose). But after they click the affiliate link, it’s out of your hands. You don’t have to ship products or handle any customer service questions. And you certainly don’t have to maintain an inventory. All you have to do is focus on paid and free ways to market your online business. Affiliate marketing really is one of the most “hand-off” types of online businesses you can start.

5. Be Genuine

Yes, your blog is supposed to make money. But you can’t make marketing pitches all the time. Focus on useful content so that your readers come to know, like, and trust you. Then they will naturally click on your advertising or buy the products you recommend. In this era of the internet and social media, people are looking for authenticity.

Maintaining online business

Ultimately, starting an online business is similar to starting a business with a physical storefront. You’ll still need to validate your idea, do business planning and you’ll benefit from making sure you understand your tax obligations from the start. Just don’t underestimate the importance of putting together a functional website and getting it in front of your target market.