An effective website design should fulfill its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colors, typography, imagery, simplicity, and functionality all contribute to good website design. The success of any website entirely depends on how its web design is.
Whether the designers have taken the utmost care or not while developing it. Your nicely-designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most potential customers will visit your site before they ever look in on your store, it becomes inevitable to get your website designed cautiously. Lacking in any aspect could end up demolishing your brand impression.
When designing a website there are many key factors that will contribute to how it is perceived.
1. WEBSITE PURPOSE
Your website needs to accommodate the needs of the user. Having a simple clear intention on all pages will help the user interact with what you have to offer. What is the purpose of your website? Are you imparting practical information like a ‘How to guide’?
Consistency in website design matter a lot. Give your attention to match design elements throughout each of the pages. It can be understood that your fonts, sizes, headings, sub-headings, and button styles must be the same throughout the website. Plan everything in advance.
Navigation is the way finding system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. If the website’s navigation is confusing visitors will give up and find what they need elsewhere.
4. MOBILE COMPATIBILITY
Keeping in mind the ever-growing usage of smartphones, tablets, and phablets, web design must be effective for various screens. If your website design doesn’t support all screen sizes, the chance is that you’ll lose the battle to your competitors. There are a number of web design studios or service points from where you can turn your desktop design into a responsive and adaptive one for all screen sizes.
An effective web design has both great design and great content. Using compelling language great content can attract and influence visitors by converting them into customers.
The ultimate purpose of the visitors is to get information, and if your website is able to communicate your visitors efficiently, most probably they would spend more time on your website. Tricks that may work to establish effortless communication with the visitors are – organizing information by making good use of headlines and sub-headlines, cutting the waffle, and using bullet points, rather than long gusty sentences.
7. LOAD TIME
Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less and they will potentially leave a site that isn’t loaded within 3 seconds. Optimizing image sizes will help load your site faster.
Keeping the aforementioned principles of good website design, you can easily develop an aesthetic and functional website. Without this base, it would be difficult to travel a long path. Only with a clean and user-friendly design, you can think to succeed.